Loyalty Beyond Reason...
Emoto uses ethics, brand character, and emotional sciences to ensure your brand is aligned with your next customer.

See Our Methods

Our Methods

Recruiting people emotionally, ethically, and at scale is the new deciding factor for product success. Emoto is identifying and unifying the hundreds of start-ups in the field, to craft connected solutions for brands. As a Columbia Technology Ventures partner company, Emoto builds and applies patents, and certifies suppliers for efficacy and ethicality on a common backbone of Character Strengths.

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Brand CharacterGraph™

Understand the unique character strengths of your consumers, your ads, your media, and your brand. Identify the opportunities to increase profit, sales, share and profit.

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Psych-Alikes™

Target people with the mindset to love what your are selling - recruit heavy users from competitive brands.

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Emoto Stack™

Plug into an end to end fully transparent emotional marketing and media machine. Leverage values and motivators to drive efficacy.

Use Cases

Using Emotional Connections to Accelerate Sales

Brand A:

Soft Drink

Understanding emotional drivers of brand selection enabled new messages and marketing, and an influx of new users from competitive brands.

Brand B:

Car Manufacturer

Programmatically matching ads with the most emotionally resonant programs, (vs.standard demographic rotation), increases Sales ROI in TV.

Brand C:

Furniture Company

Find new creative and media white space with dynamic emotional appeals and cognitive emotomedia.

Chart: Emoto at the intersection of Creative, Data, Context & Channel

Optimizing For Emotion

Emoto integrates data, creative and media context.

Emotions & Character

Chart: Authentic Brand Resonance = 10x Plus Multiplier Effect

Brand Character can be amplified throughout the organization, advertising and messaging, customer segmentation and customer personalization to achieve incredible return and lift to brand financial performance.
See Our Approach

Built On A Core Of Character, Optimizing For Emotion

THE CHALLENGE: Companies today have two new competing priorities: 1] Leverage world class emotional consumer understanding to drive business; 2] Demonstrate first class ethical standards as a platform for customer trust, sales, satisfaction and loyalty.

OUR SOLUTION: We validate and certify the efficacy and ethical standards of emerging emotional technologies. We do this with patents and process capabilities to leverage emotional consumer understanding for the good of brands and the people they serve. We make these technologies more powerful by integrating data and tools into real world targeting, marketing, message, brand and new opportunity determination.

OUR ETHICS: Ethics represents flourishing, satisfaction, and meaning. We are aligned with the well-being of brands. Our brands are aligned with their customers and the environments in which they live. This results in unique business multipliers, and remarkable lifts in brand and sustainability of consumer life time value.

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Create an Emotional Breakthrough for Your Brand

Chart: Emotional Alignment + ROI at the center of Brand, Data, Consumer, Creative Message and Media Context
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Call or Email us

Speak with one of our Emoto strategists.
New York: (212) 209-3999
Cincinnati: (513) 484-5029
Tokyo: +81 3 6437 6000
sales@emoto.ai

Our Partners

Columbia Technology Ventures
KRW International
IAE: Institute for Advertising Ethics
Media Post
experian
The World Bank